Volia is a brand of genuine Italian fresh frozen pasta from Emilia Romagna, created according to tradition.
We were in charge of the brand naming, identity, packaging design and marketing material, including print and radio ads together with photography and video content for digital media.
The use of warm, earthy colours, paired with classic typography on the packaging helps to accentuate the brand’s authenticity and familiar feel. The three ravioli varieties, Ricotta & Parsley, Mushroom, and Salmon can be clearly distinguished through the copy on the packaging, the meticulously fashioned still life depicting the fresh ingredients, and a coloured ribbon which, apart from being functional, adds to the traditional feel.
The custom-drawn illustration beautifully depicts the distinctly romantic Italian countryside from which the product originates.